Campaign strategy and planning
One measurable goal, a defined audience, and a channel mix chosen for the budget instead of habit. Every campaign gets a written plan with owners, dates, and the number we are trying to move.
Digital Marketing
Freelance digital marketing in Utah.
I plan and run digital marketing programs for small teams that need a single person to own strategy and execution. Campaign planning, paid media, email, content, and honest reporting on what moved.
What the engagement includes
Paid media
Google Ads, Meta, and retargeting built with clean conversion tracking, tight audiences, and creative variations tested against each other rather than launched and left alone.
Content and email
Editorial calendars, blog production, newsletters, and nurture sequences that connect to the offer instead of publishing for the sake of volume.
Reporting that gets read
A short recurring report tied to the original goal, with the decision it supports written next to the number. No dashboards nobody opens.
How I work
01
Audit first
I start by reviewing what already exists: analytics, ad accounts, site structure, and past campaigns. The fastest wins are usually already in the account.
02
Build the system
Tracking, naming conventions, calendars, and approval steps get set up before spend increases so results can be attributed.
03
Run and report
Weekly execution with a clear next step at the end of every review, so no loop stays open between meetings.
Based in Utah County
Springville, Utah. Working with teams across the state and remote.
I live in Springville and work with businesses across Provo, Orem, Spanish Fork, Lehi, and Salt Lake City, plus remote teams. Local work means I can sit in on planning in person, and it means I understand how Utah County audiences search, buy, and refer.
Selected work
Case studies from real engagements
Green House Sales and Marketing
Full spectrum agency operations and client portfolio leadership
The problem. Managing a high volume portfolio of distinct clients, each requiring tailored strategy, technical execution, and strict quality control without administrative bottlenecks.
What I did. Led comprehensive digital marketing and systems operations across the board. Spearheaded end to end project management encompassing custom website design and web development, local SEO, paid media campaigns, social media strategy, reputation management, brand architecture, content creation, and professional videography, with rigorous operational frameworks keeping every deliverable on time.
The outcome. Delivered a diverse suite of digital marketing assets and infrastructure that modernized client brands, established local search presence, and scaled lead generation across multiple industries.
- Multi client portfolio
- End to end delivery
- Quality control frameworks
Roots Builders
Strategic e-book development and market positioning
The problem. The client needed a specialized, professional resource for property developers and custom home clients that translated industry trends into actionable, conversion focused insight.
What I did. Conducted deep dive research, outlined educational modules, and authored a comprehensive short term rental e-book, pairing the written content with structured visual formatting and lead capture alignment.
The outcome. Delivered a high converting lead magnet that strengthened the client's authority in niche residential construction and streamlined the top of the sales funnel.
- Authored e-book
- Lead magnet
- Inbound funnel
Common questions
Do you work with small budgets?
Yes. Smaller budgets need tighter targeting and fewer channels. I would rather run one channel well than spread a small budget across four.
Are you available for freelance engagements?
I am open to freelance work, project engagements, and monthly retainers. Reach out on LinkedIn and we can talk about scope.
Can you handle both strategy and hands on execution?
That is the usual arrangement. I write the plan and then build the campaigns, pages, and reporting myself.
How do we measure whether a campaign worked?
We agree on one primary number before launch, such as qualified leads, booked calls, or purchases, and we track cost per that number. Impressions and clicks are diagnostics, not the goal.
What do you need from us to get started?
Access to analytics and ad accounts, whatever brand and offer material exists, and one person on your side who can approve work. That is usually enough for the first two weeks.
Do you replace an agency or work alongside one?
Both happen. I can own the whole program, or handle the pieces your agency is not covering, such as tracking, operations, and reporting.
How quickly can we expect movement?
Paid channels can show early signal in the first few weeks once tracking is clean. Content and organic work builds over months, so I usually run them together.
Do you work with businesses outside Utah?
Yes. I work with Utah teams in person and with remote teams over video on the same schedule.
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