Search engine optimization
Technical checks, page speed, crawlability, titles and descriptions, heading structure, internal links, and keyword mapping so each page targets one clear intent.
SEO · AEO · GEO
Search, answer, and generative engine visibility.
People now find businesses through classic search results, answer boxes, and AI assistants. I work all three: traditional SEO, Answer Engine Optimization, and Generative Engine Optimization, on the same set of pages.
What the engagement includes
Answer Engine Optimization
Structuring content so it can be lifted directly into answer boxes and voice results: direct answers near the top, clean question headings, tables where they read better than prose, and schema markup.
Generative Engine Optimization
Making pages easy for AI assistants to quote and attribute, with factual clarity, consistent entity naming, cited sources, and structured data that ties a business to its services and location.
Local search in Utah
Google Business Profile, location pages, service area signals, reviews, and consistent listings so nearby searches surface the business.
How I work
01
Measure the baseline
Current rankings, impressions, and technical issues get documented before changes, so improvement is provable rather than assumed.
02
Fix foundations
Crawling, speed, structure, and metadata come first. Content on a broken foundation rarely ranks.
03
Publish and expand
Then a steady schedule of pages built for real questions people ask, each one linked into the rest of the site.
Based in Utah County
Springville, Utah. Working with teams across the state and remote.
For Utah businesses this usually means competing on specific, local phrasing rather than broad national terms. A page written for Utah County searchers, with real detail about the service area, outranks a generic page far more often than the reverse.
Selected work
Case studies from real engagements
JobNimbus partnership
Industry research and authority building: 2026 Fencing Industry Report
The problem. The partnership needed deep industry insight and structured research on the fencing sector that could cut through noise, synthesize complex operational data, and deliver clear value to contractors and trade professionals.
What I did. Compiled industry data, structured the content methodology, and designed clear visual data layouts to co-author the 2026 Fencing Industry Report, aligning research depth with search optimization and content marketing goals.
The outcome. Created an authoritative industry asset that positioned the brand as a market leader, generated high value inbound interest, and provided definitive benchmark data for the trade.
- Co-authored report
- Primary research
- Search aligned content
Roots Builders
Strategic e-book development and market positioning
The problem. The client needed a specialized, professional resource for property developers and custom home clients that translated industry trends into actionable, conversion focused insight.
What I did. Conducted deep dive research, outlined educational modules, and authored a comprehensive short term rental e-book, pairing the written content with structured visual formatting and lead capture alignment.
The outcome. Delivered a high converting lead magnet that strengthened the client's authority in niche residential construction and streamlined the top of the sales funnel.
- Authored e-book
- Lead magnet
- Inbound funnel
Common questions
What is the difference between SEO, AEO, and GEO?
SEO aims at ranking in a list of results. AEO aims at being the answer shown directly in the result. GEO aims at being the source an AI assistant quotes when someone asks it a question. The underlying work overlaps, but the formatting and structure differ.
How long before results show?
Technical fixes and metadata can move things within weeks. New content competing for meaningful terms usually takes a few months of consistent publishing.
Do you do one time audits?
Yes. An audit with a prioritized action list is a common starting point, and I can carry out the fixes as a follow on engagement.
How do you get a business cited by AI assistants?
Clear answers placed high on the page, consistent facts across the site and business listings, structured data that matches the visible content, and pages built around the questions people actually ask.
What does local search work involve?
Business profile accuracy, location and service pages that read like they were written for that area, review consistency, and internal links so those pages are easy to find.
Do you need access to my site to do the work?
For fixes, yes. For an audit, no. I can review a site from the outside and hand your developer a prioritized list instead.
How do you report progress?
Search Console visibility, ranking movement for the terms we chose, and the pages gaining impressions, reviewed on a set cadence with the next action written down.
Do you guarantee first position?
No, and nobody honestly can. What I commit to is the technical foundation, the content, and the structure that give a page a fair chance to compete.
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